DAROM (Let’s do) - Spring Action to clean up Lithuania
Respect and consideration for the environment and nature. It is important to make citizens aware that the cleanliness and ecology of the environment depends on themselves. DAROM develops the habit of communities to take care about their own environment.
“Darom” is an annual global campaign that collects rubbish throughout Lithuania. The campaign was launched in 2008. The first campaign had ~3000 volunteers. It has become an annual event in Lithuania and attracts more and more enthusiasts for clean nature.
The campaign has been launched in other countries such as Latvia, Slovenia, Portugal, Brazil, India, Russia, Ukraine, Moldova, etc.
The Darom campaign is based on the initiative of volunteers to clean up the environment, but it is also supported by municipal companies and private businesses, which help to transport the collected waste and provide the participants with bags. Before each campaign, collection points are selected online and coordinators are appointed.
Litter picking takes place in the countryside, in parks, woodlands, foothills and other non-urban areas that are rarely serviced by municipal services
Challenge
Respect and consideration for the environment and nature. It is important to make citizens aware that the cleanliness and ecology of the environment depends on themselves. DAROM develops the habit of communities to take care about their own environment.
“Darom” is an annual global campaign that collects rubbish throughout Lithuania. The campaign was launched in 2008. The first campaign had ~3000 volunteers. It has become an annual event in Lithuania and attracts more and more enthusiasts for clean nature.
The campaign has been launched in other countries such as Latvia, Slovenia, Portugal, Brazil, India, Russia, Ukraine, Moldova, etc.
The Darom campaign is based on the initiative of volunteers to clean up the environment, but it is also supported by municipal companies and private businesses, which help to transport the collected waste and provide the participants with bags. Before each campaign, collection points are selected online and coordinators are appointed.
Target group
All members of the communities. Various municipalities invite their community members to participate.
Solution
Strengthen the awareness and responsibility of the whole community for the cleanliness of their surroundings
Innovation
Community volunteering for the cleaner environment
It builds a sense of community and encourages taking responsibility for the environment
Unique Selling Point
Organized meaningful community building action
Impact
This includes all of Lithuania and its citizens, communities. Also, in other EU countries and communities.
Feasibility / Transferability
Easily transferable to any other country in the world
DAROM campaign manager Toma Buivydaitė,
Linkedin: https://www.linkedin.com/in/toma-buivydait%C4%97-1b03b8105/?originalSubdomain=lt
Tel.no. +370 617 87892
E-mail: labas@mesdarom.lt
https://mesdarom.lt